So I keep throwing this phrase, brand strategy, around a lot and you’re probably wondering what is it? And I’m here to answer all of your questions!

According to our friend, Google, brand strategy is defined as the following: it is a long-term plan to achieve a series of long-term goals that ultimately will result in identification and you will ultimately become an expert in your industry, making you the preferred choice for your ideal clientele.

A good brand strategy will ultimately help you clearly tell an audience the who, what, and how of your business so that you can narrow down that general audience to a very specific audience, your ideal client. It’s often thought that a good rebranding is based strictly around the visuals which include a new logo, brand colors, fonts, and a website. Speaking of website, a quick food for thought! How can a really good website be written if you don’t know who you are speaking too? While those brand visuals are definitely a key component in a branding/re-brand, it definitely needs to have that strong strategy back-bone to make it a long-term success.

What Is Brand Strategy? | Elm Branding Studio

What Goes Into A Good Brand Strategy?

As I mentioned above, a good brand strategy is broken down into the who, what, why, and how. Think of the following questions like who are you? What are your brand goals? What makes you the authority in your industry? Why should your ideal clientele do business with you? What will they benefit from? How do you engage with your ideal clients?

We’ll answer all of those questions together during a 1-hour strategy call and through my own independent research and marketing background, I will put together a detailed brand strategy that is easy to understand and implement.

How Can We Work Together?

Are you wanting to work together? That is music to my ears! First, I would recommend reviewing the different service packages that I offer to see which one would work best for your businesses needs. I’d also recommend taking a moment and learning a bit about me, my marketing background, my quirks (hint: I’m very Type-A), and so much more!

Once you’ve determined almost everything you need to know about me, simply fill out the form on my connect page. I’ll get notified and send you a questionnaire to complete. After the questionnaire is completed, I’ll review it and reach out via email to plan a Discovery Call if I think we’re a good fit!


March 15, 2022

What Is Brand Strategy?

What Is Brand Strategy? | Elm Branding Studio